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#1 07-03-2017 03:28:42

Fengjingye
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Date d'inscription: 05-11-2016
Messages: 432

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Darren Balsley To Return As Padres Pitching Coach - RealGM Wiretap
Darren Balsley will return to the San Diego Padres for his 14th season as the team's pitching coach adidas superstar blanche et verte femme , according to a source.


The contracts of San Diego's coaching staff expired Saturday.


Balsley, 51, has been in his current role since 2003, when Bruce Bochy was the manager.


He has since worked under Bud Black for eight-plus seasons and then under interim manager Pat Murphy this year. He had considered going to the Washington Nationals with Black, but opted to remain under new manager Andy Green.

Headley To Receive Record Offer From Padres - RealGM Wiretap

The Padres are prepared to offer Chase Headley a multiyear deal that would make the third baseman the highest-paid player in franchise history, according to U-T San Diego.


Padres executive chairman Ron Fowler stated that the Padres will make the offer before the middle of this season.

Nolan Reimold To Have Neck Surgery - RealGM Wiretap Nolan Reimold will have surgery on his neck Monday. The Orioles left-fielder will probably miss the remainder of the 2012 season. Reimold was placed on the disabled list May 4 with a herniated disk. "The best thing to do as far as my career is to get the surgery adidas superstar blanche et bleu femme ," he said. The procedure will take place at Johns Hopkins Hospital. "I'm going to have the surgery because I need to take pressure off the disk," Reimold said. "The disk is pushing on the nerve root. The main thing is to get the pressure off the nerve." ? A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement adidas superstar blanche et rouge femme , demographic, even the consumer?s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy -- copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad. KNOW THE BASICS All good advertising copy is comprised of the same basic elements. Good advertising copy always: Grabs Attention: Consumers are inundated with ads, so it?s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW?s ?Drivers Wanted? campaign), color or layout (Target?s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft?s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible adidas superstar rainbow pas cher , like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don?t offer anything unreasonable. Keeps Interest: Grabbing the consumer?s attention isn?t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. Generates Action: This is the ultimate point of advertising copy -- it must make the reader react in some way. This doesn?t necessarily translate to buying the product immediately or using the service. Your ad could be a positioning tool to enable the reader to think about you in a certain light. Speak to your audience, or the audience you?d like to reach, and you?ll be surprised how frequently they come to you in the future. KNOW THE MEDIUM How you write your advertising copy will be based on where you will place your ad. If it?s a billboard ad, you?ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile adidas superstar blanche noir femme , but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you?ll need to keep things as simple as possible. KNOW THE STYLE Advertising copy is a unique type of writing. Its point is to balance creativity and readability into something persuasive and entertaining. Keep the following points in mind when you write your copy: Be Succinct: There are few things more damaging to an ad campaign than messy wordiness. Use short sentences with as many familiar words as possible; save the thesaurus for a thesis or dissertation. Always make sure to use precise phrasing (why use five adjectives when one good action verb would do?); and eliminate any redundancies, such as ?little tiny? or ?annual payments of $XXX per year.? Talk To Your Audience, Not At Them: Though you are announcing the availability of a product or service, avoid being clinical or overly formal. Write as if you?re talking to your ideal customer; use a style they?d use adidas superstar noir homme , words they?d be familiar with, slang they?d probably know. But be absolutely certain that you?re using these terms and phrases correctly. A recent McDonald?s campaign attempted to reach a certain audience by using the phrase ?I?d hit it? in reference to a cheeseburger, unaware that the phrase is almost always used as a sexual reference. Avoid Clich?s: It?s easy for writers new to advertising copy to fall into this trap, but it?s a trap that can severely damage the writing. Clich?s fail to ignite the imagination; and consumers so numb to the phrases will often skip right past them, effectively ruining the succinct element of your ad. If you find yourself tempted to use a clich?, think about the message you want to convey with that clich? and try to rephrase it in a more imaginative adidas superstar femme blanche , personal way. Always Proofread: It?s .

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